Blending novel AI algorithms with a broad range of programmatic integrations,
Bubbleye.AI allows you to automate user acquisition, while maintaining hands on control to the extent you desire
Mobile user acquisition is ever-evolving. As the landscape continuously shifts, UA professionals find themselves on their toes, needing to think outside the box more than ever.
Navigating this intricate world of app monetization and marketing requires insight, strategy, and sometimes, a spark of inspiration. ✨
With that in mind, we’re thrilled to introduce our very first edition of Bubbleye Insights!
This will be your monthly dose of the freshest insights, trends, and revelations from the bustling mobile user-acquisition world And guess what? We’re kicking off with a bang!
Ever wondered what mobile gamers think of in-game ads? Or how demographic changes are reshaping mobile gaming norms?
Dive in and let these insights possibly inspire your next big move. 👇
P.S. If you enjoy the content, you can invite your friends to subscribe here.
DEEP DIVE
Study reveals gamers’ attitudes to in-game advertising
A comprehensive study by Monetizr, diving deep into the attitudes of over 200,000 mobile gamers towards in-game advertising.
Here’s a sneak peek:
👨 Mobile gaming isn’t just for the young. An astounding 43% of gamers fall under the Boomer or GenX categories!
⏰ Gamers are seriously engaged, with 31.43% confessing to playing for five or more hours daily.
📊 The ad integration debate: Does it enhance or hinder? Discover what a significant portion of gamers really think about where and how ads are presented.
But, that’s not all.
The study uncovers fascinating tidbits about player preferences, the allure of real-world rewards, and the balance between gameplay and advertising.
This is a game-changer for advertisers and brands looking to navigate the $90 billion mobile games ad market.
NEWS
Unity CEO abandons ship after recent backlash to business model changes
Amid backlash over Unity’s new business model, CEO John Riccitiello steps down. While changes were made to the fee structure following concerns, developers remain wary. Riccitiello’s exit, with no successor ready, hints at a sudden decision. Unity is now in search of a new leader.
Google is actively looking to insert different types of ads in its generative AI search
Google’s CEO, Sundar Pichai, revealed plans to introduce tailored ads in its AI-based search. This new approach is part of Google’s adaptation strategy, having navigated past shifts like desktop to mobile. The company’s ad revenue remains significant, highlighting the importance of this innovation in its Q3 2023 earnings.
Adjust’s growth score highlights global user acquisition for app marketers
Adjust’s latest Mobile App Growth Report introduces their new “Growth Score” metric, spotlighting opportunities in emerging markets. With the Asia-Pacific region shining brightly for mobile marketers, India emerges as a top contender for mobile gaming user acquisition, while mobile gaming and shopping apps see significant global growth.
Why good legacy mobile games deserve a new lease of life
Ivan Trancik, CEO at SuperScale, emphasizes the potential of Legacy Game Management in the mobile gaming industry. Highlighting cases like Supercell’s Hay Day and InnerSloth’s Among Us, Trancik suggests that older games can find new success with updated strategies and modern monetization techniques.
2023 effective mobile marketing awards shortlist revealed
The 2023 Effective Mobile Marketing Awards shortlist has been announced, showcasing campaigns from prominent brands such as B&Q, Marvel, Vodafone Turkey, and Samsung. This year’s diverse list includes categories from augmented reality campaigns to app store optimization. Winners will be unveiled during a virtual ceremony on December 7th.
PRO TIP
Advanced retargeting for higher ROI
Leverage Predictive Analytics in your retargeting campaigns. By analysing past user interactions and behaviours, predict which users are most likely to churn and tailor your campaigns to re-engage them. Pair this with dynamic creative optimisation to deliver highly personalised ads, ensuring each interaction brings value and enhances user lifetime value.
BUBBLES OF KNOWLEDGE
Top new articles in the field
🪦 The five deadly traps of user acquisition →
🤔 The mobile app dilemma: to build or not to build, that is the question →
📝 App reviews to-do list: how to improve app ratings organically →
⛈️ Navigating the storm: lessons learned from the mobile market’s downturn →
📈 App analytics and metrics: tracking and measuring marketing performance →
That’s a wrap for this month!
If you enjoyed the content, you can invite your friends to subscribe here.
Stay tuned, as every month we’ll bring you captivating content, discoveries, and discussions from the industry’s forefront.
And hey, if you’ve got bubbles of excitement after reading this, why not share it with your network? The more, the merrier!
Cheers,
The Bubbleye Team
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