Last week TikTok and Meta opened their ad platforms wider to AI agents: TikTok for Business now has an MCP server that connects to Claude and others
And Meta expanded the Ads MCP it put in open beta in April (link in the comments)
That's a healthy, much-needed trend. Open doors bring efficiency, and make the job easier for all of us in UA.
A common misunderstanding: that once a network has an MCP server, the problem is solved and we can all sleep happily 🛌🌛.
An MCP server is an interface, much like an API. It lets an agent read and change something in someone else's system. And as with any API, the software and processes for using it still have to be built: which calls to make, how to chain them safely, how to check the results, handle failures and schedule retries, how to keep track of what was done, when and by whom. Then how to line up one network's numbers with another's, and orchestrate a marketing strategy across all of them.
That's what Pozeidon is for, across Meta, Google, AppLovin, Unity, Mintegral, TikTok, Moloco and Snapchat, with more coming soon: it embeds your favorite AI models, binds them to a framework where they can't go berserk, and blends them with…
• A job system for complex work on the networks: plan, schedule and run jobs with interlinked steps, resumed automatically after any transient error, and fully auditable afterwards (who did what, and when).
• Rotation that runs 24/7: queue the assets you've picked, and Pozeidon replaces underperformers and finds new champions on its own.
• A simulation before every rotation, a visual approval card before every change.
• A real interface, not just a chat: interactive plots, thumbnails, buttons and controls for tasks text alone can't handle.
• One picture across networks: a creative is recognised everywhere by its content, not its name.
• A team of automation veterans that keeps up with each network's updates, maintains and evolves the models' rails, and picks up your requests faster than you can finish your coffee.
The more networks open their doors, the more you can leverage their full potential, within a safe and scalable automation system.
Already working with your own agent? Claude, ChatGPT, Codex and Cursor can use Pozeidon too, through its MCP server.
