In every issue
Five parts, always in the same order, so you know where to skip to.
- Deep diveOne story, explained: what changed, why it matters for UA, and what we would test.
- PodcastOne episode worth your commute, from the shows UA and growth people actually listen to.
- What's happeningSix to ten short news items from the ad networks and app stores, each with what it means for your budget.
- On LinkedInThe posts UA people are discussing this month, ours and everyone else's.
- Tickling bubblesFive quick reads on market data: who is growing, where demand moves, which windows to plan for.
Latest issues
See all issues →Newsletter14 Oct 2026
Newsletter #30: Your MMP Just Got a Vote on TikTok
Two dashboards can disagree about one campaign, and I still have to choose a budget. TikTok made that choice a bidding input. 🧭 Signals and…
Newsletter27 Feb 2026
Newsletter | February 2026
The UA news that matters, with an opinion attached.
Newsletter28 Jan 2026
Newsletter | January 2026
The UA news that matters, with an opinion attached.
Next issue lands at the end of the month
Get it in your inbox, not in your browser tabs.