
Last week TikTok and Meta opened their ad platforms wider to AI agents: TikTok for Business now has an MCP server that connects to Claude and others, and Meta expanded the Ads MCP it put in open beta in April (link in the comments)
Read the post →Newsletter #30: Your MMP Just Got a Vote on TikTok
Two dashboards can disagree about one campaign, and I still have to choose a budget. TikTok made that choice a bidding input. 🧭 Signals and…
Find it. Fix it. Prove it
Three fixes today. A week of proof, delivered every morning. Try…
The sea is moving. Are you?
Imagine a colleague who reports before you ask. Every single day….

What we shipped in the last 4 weeks, across Pozeidon and the CreativeCopilots
What we shipped in the last 4 weeks Across Pozeidon and the CreativeCopilots 1Same creative, every network…
Pozeidon has risen. UA will never be the same
How many dashboards does it take to relaunch…
Newsletter | February 2026
The UA news that matters, with an opinion attached.
Newsletter | January 2026
The UA news that matters, with an opinion attached.
Newsletter | December 2025
The UA news that matters, with an opinion attached.
Newsletter | November 2025
The UA news that matters, with an opinion attached.
Bubbles of wisdom, once a month
The UA news that matters, with an opinion attached. Short enough to read before your coffee gets cold.